Friday List. The Crew and a data-driven reading list.

The MLS Cup takes place this weekend in Columbus. With Buckeye Nation absorbed with the outcome of the conference championship games, there might be room for the Crew this weekend. Which is interesting in such a football-heavy locale. Columbus has become the unofficial home of U.S. Soccer for years. So it’s pretty cool to see the Crew hosting the biggest game on the American soccer schedule. If interested, flip over to ESPN on Sunday at 4 p.m.

The nerd reading list just got bit longer. Data nerds should check out the Top 10 Books for Data-Driven Decision Making. The author of the list by no means implies the list is exhaustive but includes a nice variety of books. One improvement to the list would be to downplay the marketing angle. This may suggest this list is for marketers, but in reality, everyone should be getting smarter about data.